Which market comes first, and why?
Document the rationale for selection. Consider product fit, accessible customers, supply planning and available resources together. One interested prospect does not validate an entire market.
Does the same portfolio fit every market?
Review packaging, consumer expectations, positioning and channel requirements separately. Check current country- and product-specific labelling, documentation and import requirements with official sources. Do not generalise one market’s conditions across the region.
How will distribution and supply work together?
Consider the customer’s channels, order frequency and inventory plan alongside production schedules. Discuss replenishment beyond the first order to understand operational needs.
What evidence will guide progress?
Agree the product, channel and customer indicators to monitor initially. Use the findings to revisit the portfolio and priorities, keeping the regional plan open to new learning.
These guides provide a commercial assessment framework. Verify current product- and country-specific requirements separately.
Official sector market reports · Türkiye Ministry of Trade Explore the related service