A perspective built in the field
Our founder moved to Baghdad as Iraq Country Manager in 2018 and held the role for seven years. This experience underpins an approach that considers products, channels and commercial partners together.
What makes the right customer?
A potential buyer is not necessarily the right distributor for your brand. We consider category fit, target channels, regional coverage, sales teams and commitment to development when identifying prospects and preparing discussions.
Building the route to market
We work through target customers, product range, price positioning and distribution priorities. The aim is a market development approach that can be followed beyond the first commercial contact.
Who we work with
We support manufacturers worldwide, particularly in Türkiye, who are planning entry into Iraq or reviewing their existing distribution, with a primary focus on FMCG.